About Tiara Willis

Tiara Willis is a world-renowned influencer. Upon graduating high school early with high honors at the age of 16, Tiara had already built a social media empire providing tips, trends, insights, and information to her loyal followers. 

Starting her Influencer career at just 14, now a 21-year-old Gen Z culture expert, Tiara leads a community of nearly half a million devoted supporters and followers. Her vibrant and well-respected brand empowers and motivates diverse women of color to be their best selves inside and out.

Tiara is a diversity, equity and inclusion champion who is committed to supporting all women, especially in terms of entrepreneurship, as she became a business owner as a teenager. Tiara’s brand continues to grow daily, as she’s also known for her dynamic content supporting personal finance and money empowerment. 

Leaning into the new generation’s appetite for economic transparency, Tiara is a trusted Gen Z voice. Whether she's posting product reviews, inspirational messages, or makeup tutorials, Tiara provides diverse women with honest feedback and entrepreneurship expertise. 

As a licensed New York esthetician and beauty and skincare influencer, leading beauty and fashion industry giants continue to tap Tiara to lead compelling and influential digital campaigns.

Tiara has been featured in iconic beauty media outlets, including Vogue, Teen Vogue, Allure, Elle, Yahoo! News, Pop Sugar, I-D, Glossy, Skincare by L’Oréal, In the Know, Stylecaster, ESSENCE, Variety, The Zoe Report and more. 

Tiara's Campaigns & Brand Partners

To name just a few, Tiara’s brand campaigns have included HSN, Soko Glam, CeraVe, Target x Ulta Beauty Launch, POPSUGAR x Garnier Green Labs, Paula’s Choice, Topicals, Twitter The Creator Sessions Blue Jeans Event, Harvard Black Health Matters Conference, Burt’s Bees and multiple collaborations with Twitter which include #BeautyTwitter Unfiltered Blue Jeans Event, Twitter Spaces x InStyle and Twitter Beauty x BHM Creator Spotlight.

Tiara was nominated for a Shorty Award for her Burt’s Bees campaign, which also led to her being the first ever beauty influencer to host a paid spaces Twitter chat. 

CHECK OUT TIARA’S PRESS & FEATURES LIST

Highly engaged audience.

My community is filled with dynamic diverse women who are 18-24, a key consumer demographic, 70% of my audience are based in the U.S., nearly 90% of my audience identify as female and 80% of my audience identify as Black and additionally, over 10% identify as Hispanic/Latino and the others are members of the BIPOC community. Black women spend on average over $600 million annually on beauty purchases.

Daily, I communicate and work one-on-one with Gen Z and millennials across every leading social media platform that serves as a top hub for beauty education and content.